Valentine’s Co. Ltd. (Valentine & Sons) – 1825–1963 in Dundee, Scotland and London, England. A major publisher of view postcards. The Valentine Company, a lithographic printing firm, was founded in 1825 in Dundee, Scotland by John Valentine. His son James became an early pioneer of photography and by the 1860s his work was being reproduced by the Valentine Company as prints and stereo-views. In 1880 Valentine began producing Christmas cards and by 1896 began printing postcards. Up until 1882 the company had only published views of Scotland, but it began expanding into other tourist markets especially after the postcard business became popular. It produced a great range of view cards that were mostly printed in Scotland in tinted halftone lithography or issued as real photo cards. By 1929 it had given up its photo portraiture work to concentrate solely on postcard production.